Hyde Park Communications - Expanding Client Base and Revenue

Public Relations

Challenge

Hyde Park Communications aimed to double its annual revenue from $4 million to $8 million by enhancing operational efficiencies and lead management

Solution

Catalyst Buzz transitioned the agency from using disparate spreadsheets to a centralized Salesforce.com system, optimizing their marketing and sales efforts.

Process

After setting up Salesforce, we segmented their client list and launched a targeted outbound sales campaign using email marketing and telemarketing. This approach streamlined lead ownership among partners and reduced internal conflicts.

Results

The optimization facilitated a more cohesive sales strategy, allowing Hyde Park Communications to effectively manage and convert leads, significantly contributing to their revenue growth goals.